Plan Your Event at Primland

With a refined sensibility and tranquil setting, Primland’s mountaintop location is ideal for the modern business retreat or to celebrate all of life’s special occasions. Primland has the ability to accommodate a range of group sizes and offers multiple venues for meetings, events and dining, both indoors and outdoors. With a wide range of activities for guests of all ages and unparalleled attention to detail and hospitality Primland will ensure your outing’s success.

Please contact Sales at 276.222.3837 or email for best available seasonal rates.

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primland groups


At Primland, each group’s experience can be tailored to exactly what the group is seeking in a competitive yet playful environment. Friends can easily converge at the resort from cities around the world with three airports all within two hours of the property. With private and group lodging options and activities ranging from golf, shooting and fishing to spa services and fine dining, Primland is an ideal location for group bonding and camaraderie.

Sunset horseshoes outside at Primland Resort


Whether it’s an anniversary, a milestone birthday or a reunion with family, classmates or friends, Primland makes planning the special moment or occasion easy with comfortable mountain lodging for guests, casual and elegant venues for dining, extensive choices for outdoor activities and friendly, experienced staff on hand to address every need. With such a variety of experiences to be offered, Primland appeals to everyone.

Wedding table set up at Primland Resort


Softly shaded meadows. Wild rhododendron and dogwood. Inspiring views. The romance and beauty of Primland’s Blue Ridge Mountain setting makes the perfect backdrop for a memorable wedding. We provide warm, friendly and expert service and will attend to even the smallest detail so you and your guests can relax and enjoy the day. Our dedicated staff will tailor the event to reflect your personal taste and style to create the exact celebration you envision.

primland seasonal groups

Seasonal Meeting Package


When you want your meeting to engage and inspire attendees, the natural choice is Primland. Where else can you find every modern comfort in a secluded mountain setting with 12,000 pristine acres? Our midweek seasonal meeting package is available for groups who book 6 or more rooms.

Package Includes

  • Overnight accommodations.
  • Meeting space commensurate with the group size.
  • In-house audio visual.
  • Beverage breaks.
  • Continental breakfast.

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