Primland Media Highlights and Accolades

"Mountain luxury awaits travelers in Meadows of Dan. Located on the Blue Ridge Parkway, the census-designated place is where you’ll find Primland, an outdoor adventurer’s paradise. There’s certainly no wrong way to experience the five-star resort — cozy up in one of the property’s tree houses, play a round of golf, explore the hiking trails and ATV paths, or simply spend hours taking in the breathtaking views." – Travel + Leisure, December 2023

"Primland Resort, part of the Auberge Resorts Collection, offers a gorgeous setting in Virginia's Blue Ridge Mountains. Guests can participate in an incredible number of outdoor experiences year-round." ~ Norman Aynbinder, Excursionist, as featured in Travel + Leisure, October 2023

"Primland Resort thrives with [the late property owner] Primat’s vision of a ritzy but rugged immersion in nature. At least 45 minutes from the nearest single-stoplight town, the property’s remote location lends itself to Primat’s dream. The hotel’s main lodge, perched atop the mountains, is surrounded by rolling mountains bursting with ways to explore and unwind in nature no matter the season. After I spent a few days basking in the natural wonderland, it became clear that Primland Resort is an ideal getaway for those seeking solace and connection with all of the luxury amenities included to scare away any need to venture out." ~ Paper City, June 2023

"What’s most special about Primland is its off-the-grid location, which makes it easy to unplug. Many staff are locals and longtime employees who are the historic memory of the place and have stories about the property’s early days. Primland doesn’t just feel remote, it is remote, and the plan to keep most of the 12,000 acres as undeveloped woodlands results in an experience of solitude in nature for guests. It’s luxurious, yes, and Auberge is bringing in even more creature comforts each year, but the magic of Primland is its proximity to wild nature — it’s an immersive offering, rare these days even in the luxury space. My advice? Go, see, do and be." ~ Forbes, March 2023

“In the Blue Ridge Mountains and the highlands of Virginia, the Donald Steel-designed course at Primland Resort sits atop high ridges, with dramatic views of surrounding gorges and mountain ranges from its 3,000-foot elevation. There’s a distinctly remote feel to the golf at Primland, a back-to-nature escape that sits on 12,000 acres and features a wellness spa, observatory, and an outdoor activity center. The golf is special but just part of a mix that includes hiking, horseback riding, ATV tours, archery, fly fishing, and more.” – Links Magazine, March 2023

"You might think this paradise, set on 12,000 acres of Blue Ridge Mountains wilderness, is an adults-only escape. And the property certainly offers plenty in that regard: expertly prepared meals, a fantastic sommelier, a luxurious spa, and myriad outdoor activities. But children of all ages will find plenty to do amid this incredible stretch of wilderness. This summer, Primland will offer youngsters beginning archery classes, family movie nights, s'mores by the outdoor fire pit, board game competitions, putting challenges, and ecological programs with the resort's certified naturalist. One undoubted highlight: stargazing in Primland's fully equipped observatory, which features high-tech Celestron CGE Pro 1400 and CPC 800 telescopes. It's an experience your entire clan will never forget." ~ Oprah Daily, April 2022

"Virginia's Blue Ridge Mountains are a beautiful sight from the ground, let alone from the wraparound porch of a stunning log cabin treehouse. Part of the Auberge Resorts Collection, Primland Resort has three adult-only treehouses, ranging from 352 to 440 square feet of living space—and that's not including the decks, which nearly double the overall treehouse square footage." ~ Veranda, March 2022

"Lodging at Primland is an experience in itself – 360 degree views from atop the mountain in The Lodge, breathtaking scenery from the Pinnacle Cottages perched 2800 feet overlooking the Pinnacles of Dan, stunning views of The Highland Course while relaxing on the decks of the Fairway Cottages and an incomparable experience amongst the trees in a Treehouses 3,000 feet above Kibler Valley where you can hear the Dan River flowing below." ~ Travel + Leisure, September 2021