Press & Media

Press & Media

Hunting at Primland sporting club

Experience the tradition of European Shooting in luxury, close to home

“A European sporting event fit for nobility, Primland Resort is one of the few areas in the United States to host these shoots and maintain the longstanding traditions of the sport. This was to be our first experience of driven pheasant shooting, and we were excited for the opportunity without a trip across the pond. Before the shoot, however, we had the chance to explore and experience much of what the resort has to offer. For the amenities, the people, and the shooting, we know we will be back.” ~ Hunting Life, June 2023

GOlf ground

10 of Golf’s Top Single-Course Destinations

“In the Blue Ridge Mountains and the highlands of Virginia, the Donald Steel-designed course at Primland Resort sits atop high ridges, with dramatic views of surrounding gorges and mountain ranges from its 3,000-foot elevation. There’s a distinctly remote feel to the golf at Primland, a back-to-nature escape that sits on 12,000 acres and features a wellness spa, observatory, and an outdoor activity center. The golf is special but just part of a mix that includes hiking, horseback riding, ATV tours, archery, fly fishing, and more.” – Links Magazine, March 2023

primland resort outer view

Primland Resort Is A Pan-Sensual Immersive Luxury Experience For All Ages

"What’s most special about Primland is its off-the-grid location, which makes it easy to unplug. Many staff are locals and longtime employees who are the historic memory of the place and have stories about the property’s early days. Primland doesn’t just feel remote, it is remote, and the plan to keep most of the 12,000 acres as undeveloped woodlands results in an experience of solitude in nature for guests. It’s luxurious, yes, and Auberge is bringing in even more creature comforts each year, but the magic of Primland is its proximity to wild nature — it’s an immersive offering, rare these days even in the luxury space. My advice? Go, see, do and be." ~ Forbes, March 2023

primland resort outer view

Five Reasons to Visit Primland Resort – A Luxurious Virginia Mountaintop Hideaway

"Primland Resort thrives with [the late property owner] Primat’s vision of a ritzy but rugged immersion in nature. At least 45 minutes from the nearest single-stoplight town, the property’s remote location lends itself to Primat’s dream. The hotel’s main lodge, perched atop the mountains, is surrounded by rolling mountains bursting with ways to explore and unwind in nature no matter the season. After I spent a few days basking in the natural wonderland, it became clear that Primland Resort is an ideal getaway for those seeking solace and connection with all of the luxury amenities included to scare away any need to venture out." ~ Paper City, June 2023


Five Things to Do at Primland

“From a shooting aficionado’s perspective, Virginia’s Primland Resort offers just about every type of shotgunning activity under the sun. The impressive gamut ranges from 5 Stand clays to walk-up upland hunting to true driven shooting and everything in between. Although a wingshooter might find it tempting to spend every waking hour with a gun in hand, the resort is an equally great place to enjoy myriad on-site non-shooting activities. With options like tennis, horseback riding, ATV-ing, exploring, Frisbee golf and more, [your family] be having as much fun as you are.” ~ Shooting Sportsman